Revenue Infrastructure
Board-Ready Reporting Tied to Pipeline, Not Vanity Metrics
Reporting that’s a byproduct of running the motion, not a one-off deck built the night before a board meeting.
The Problem
You’re going into board meetings with impressions, MQLs, and traffic numbers because that’s what’s easy to pull — not because it tells anyone whether GTM is working. Nobody trusts the numbers, and building the deck eats a day every month.
What This Includes
Build Phase
- Board-ready GTM reporting framework and OKR alignment
- Pipeline dashboard built directly on your CRM data
- Metrics tied to pipeline and revenue, not activity
Retainer Phase
- Monthly pipeline review and reporting cadence
- Dashboards updated automatically as the motion runs
- Weekly strategic advisory at higher tiers
How It Fits Into GTM·OS
Reporting pulls directly from the infrastructure and signal monitoring layers we build — the numbers are always current because they’re generated by the system running, not compiled after the fact.
Who This Is For
This is built for B2B SaaS and tech companies between €1M and €30M ARR who’ve found product-market fit but don’t have a senior GTM leader owning strategy and execution end-to-end. You probably have a founding team doing sales, or a small early hire, but no one running go-to-market as a system. If you’re pre-PMF, this isn’t for you yet. If you already have a full in-house marketing team and a CMO, you likely don’t need it either.
The First 30–90 Days
We start with a GTM audit that includes what you’re currently reporting and to whom. That shapes the dashboard and OKR framework we build in the Build Phase. From month 2 or 3, reporting becomes a standing monthly (or weekly, at higher tiers) cadence in the Retainer Phase.
FAQ
Can this replace our current board deck process?
That’s the goal — the dashboard becomes the source of truth, and the deck gets built from it in minutes instead of a day.
What metrics do you actually track?
Pipeline generated, pipeline velocity, conversion by stage, and revenue — not impressions, MQLs, or vanity engagement numbers.
Ready to talk?
20 minutes. No pitch. Just diagnosis. If there’s a fit, we’ll tell you exactly which package makes sense for your stage.