AI-First GTM Agency · B2B/B2C Tech and SaaS Companies

We build the system. Run the motion. You own the outcomes

SALTO GTM is not a traditional agency. We combine strategic diagnosis, AI automation, fractional GTM leadership, and full-funnel execution into a single operating model — with skin in the game.

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The GTM landscape is broken.

You have a product that works. You know you need to grow. But your go-to-market is either non-existent, under-resourced, or built on tactics that stopped working three years ago.

You can’t hire a full-time senior GTM leader at €120k+/year. Traditional agencies charge premium fees for playbooks that sit in Notion and never get implemented. And AI tools require someone who knows how to orchestrate them into an actual system.

That’s the gap GTM·OS was built to fill.

One system. Every layer.

Every competitor lives in one lane. None of them combine all five into a single integrated operating model with a fractional leadership layer and performance accountability.

We do.

GTM Strategy & Foundations

ICP definition, messaging architecture, competitive positioning, and motion design. We fix the fundamentals before building anything.

Revenue Infrastructure

HubSpot architecture, RevOps design, automation workflows, and board-ready reporting. Strategy without infrastructure is just a document.

AI Agents & Automation

Enrichment agents, hyper-personalization at scale, intent signal monitoring. We architect AI ecosystems that do real operational work — not copywriting.

Outbound & Pipeline

Signal-triggered email sequences, LinkedIn social selling, multi-channel orchestration. Outbound done right is a system, not a hustle.

Content & LLM Presence

AEO/LLM content foundation, SEO programme, thought leadership. Your content needs to work in Google AND in ChatGPT. We build for both.

Our Services

Matched to your stage. Not your budget.

Every engagement starts with a fixed-fee Build Phase — the diagnosis and system setup — followed by an ongoing Retainer Phase where we run and iterate monthly. Priced by funding stage and operational complexity.

Signal

€2,500/Month

Build Phase (first 30 days)

 

  • ICP definition + messaging framework
  • HubSpot starter setup + pipeline config
  • Outbound email sequence built + tested

Retainer Phase (Month 2 – onwards)

  • LLM/AEO content foundation
  • Monthly pipeline review + ICP refinement
  • Ongoing sequence optimization + reporting

Team
1 Fractional Leader + 1 Content Marketeer

Motion

€5,500/Month

Build Phase (first 30 days)
  • Full GTM motion design — PLG + sales-led hybrid
  • HubSpot full config + automation workflows
  • Multiple outbound sequences + social selling setup

Retainer Phase (Month 2 – onwards)

  • AI agent stack for enrichment + personalization
  • Bi-weekly strategy + pipeline review calls
  • LLM/AEO content programme + intent monitoring

Team
1 Fractional Leader + 1 Content Marketeer + 1 Automation Specialist

Velocity

€9,500/Month

Build Phase (first 30 days)
  • Board-ready GTM reporting + OKR alignment
  • Full RevOps architecture + deal flow design
  • Multi-channel outbound + paid coordination
Retainer Phase (Month 2 – onwards)
  • Full AI agent ecosystem + intent signal monitoring
  • Weekly strategic advisory + GTM hire support
  • LLM/AEO presence programme + competitive intel

Team
1 Fractional Leader + 1 Content Marketeer + 1 GTM Engineer / Automation Specialist + 1 Data Analyst

Testimonials

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Rehaan Whitfield

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Angela Charlton

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Juanita Moran

LEt's Work Together

We Work With Companies and Clients of All Sizes & Types

Alexandre Contador

Fractional Leader

+12 years of experience in GTM and Startups from pre-seed to IPO

Pedro Talaia

Digital Strategist

Building niche products that actually solve problems 

Are we the right fit for SALTO GTM?

The sweet spot is B2B SaaS or B2B tech companies between €1M and €30M ARR that have found product-market fit but don’t have a consistent, repeatable GTM motion yet. You probably have a founding team doing sales, or a small sales hire — but no senior GTM leader owning strategy and execution end-to-end.

If you’re pre-PMF and still iterating on the product, we’re probably not the right call yet. If you have a full in-house marketing team and a CMO, you likely don’t need us either. The gap we fill is the one between “founder-led everything” and “full GTM team hired.”

Do you work with companies outside Europe?

Yes. Europe is our primary market — we have the strongest network and case study base here — but we work with remote-first companies and English-speaking B2B SaaS companies globally. Geography isn’t a blocker. Stage and fit are.

If your ICP is English-speaking and your GTM motion is digital-first, we can build and run it regardless of where you’re based.

Why not just hire a full-time Head of Growth or CMO?
A senior GTM hire costs €120k–€160k/year in salary alone — before equity, employer costs, onboarding time, and the 3–6 months it takes to hire the right person. And when you find them, they still need a stack, a team, and a system to work with.

GTM·OS gives you the same strategic seniority, the full execution team behind it, and a running system — from month one. When you’re ready to hire internally, we support the handover. Most clients bring their GTM hire in after 9–12 months, once the motion is proven and the system is documented.

How is GTM·OS different from a traditional marketing agency?
Traditional agencies deliver output — content, ads, reports. We deliver a system. We own strategy, build the infrastructure, run the motion, and tie our fees to results. The deliverable isn’t a document — it’s pipeline.

We also don’t use AI as a writing tool. We architect AI agent ecosystems that do real operational work: prospect enrichment, hyper-personalization at scale, intent signal monitoring, and automated outreach. That’s not a feature most agencies can offer — it’s our core infrastructure layer.

What does the first 90 days actually look like?
It starts with a GTM audit — we go deep on your ICP, messaging, existing infrastructure, competitive landscape, and what’s actually blocking pipeline. That diagnosis shapes everything that comes next.

Then we build: CRM architecture, outbound sequences, AI agent stack, content foundation. Depending on your package, the Build Phase runs 60–90 days. It’s fixed fee, fixed scope — no surprises.

From month 3 or 4, we shift to the Retainer Phase. We run the motion, optimize based on data, and report on pipeline — not vanity metrics. That’s when the performance component kicks in.

What's the minimum commitment?
The Build Phase is a fixed-fee project — you pay for that upfront and it’s a defined scope with a defined output. After that, the retainer is month-to-month with a 3-month minimum from the start of the Retainer Phase.

We’re not in the business of locking clients into long contracts. If the system isn’t generating results, we’d rather have that conversation early than keep billing. The performance model is designed exactly for that: if we’re not producing, the math doesn’t work for either side.

20 minutes.
No pitch. Just diagnosis.

If there’s a fit, we’ll tell you exactly which package makes sense for your stage and what the first 90 days look like. 

If there isn’t, we’ll point you in the right direction anyway.