Content & LLM Presence
An SEO Programme Built to Compound Pipeline, Not Just Traffic
SEO scoped as one input into a pipeline number — not a standalone traffic KPI that never gets connected to revenue.
The Problem
Traffic is up, rankings are up, and pipeline hasn’t moved. That’s what happens when SEO gets treated as its own workstream instead of one channel feeding the same ICP and motion as everything else.
What This Includes
Build Phase
- Technical and on-page SEO audit
- Keyword and topic strategy mapped to your ICP’s actual search behavior
- Content calendar prioritized by commercial intent, not volume alone
Retainer Phase
- Monthly SEO programme execution and publishing
- Rankings and pipeline impact reported together, not separately
- Competitive intel and content gap analysis at higher tiers
How It Fits Into GTM·OS
The SEO programme shares a content calendar with AEO/LLM content and thought leadership — one editorial system feeding three distinct search surfaces (Google, AI answers, and organic authority).
Who This Is For
This is built for B2B SaaS and tech companies between €1M and €30M ARR who’ve found product-market fit but don’t have a senior GTM leader owning strategy and execution end-to-end. You probably have a founding team doing sales, or a small early hire, but no one running go-to-market as a system. If you’re pre-PMF, this isn’t for you yet. If you already have a full in-house marketing team and a CMO, you likely don’t need it either.
The First 30–90 Days
We start with a GTM audit that includes a technical and content SEO review. The programme structure is set during the Build Phase, and monthly execution begins in the Retainer Phase.
FAQ
How long until we see results?
SEO compounds over months, not weeks — we’re upfront about that on the call rather than promising fast rankings. What we control from month one is whether the programme is targeting the right keywords for pipeline, not just volume.
Do you handle technical SEO too?
Yes — the Build Phase includes a technical audit alongside the content and keyword strategy.
Ready to talk?
20 minutes. No pitch. Just diagnosis. If there’s a fit, we’ll tell you exactly which package makes sense for your stage.