GTM Strategy & Foundations
Design the Motion That Gets You From €1M to €30M ARR
A go-to-market motion — PLG, sales-led, or a hybrid — designed for your stage, and built with the team and infrastructure to actually run it.
The Problem
You have a product that works and you know you need to grow, but your go-to-market is either non-existent, under-resourced, or built on tactics that stopped working three years ago. You can’t hire a full-time senior GTM leader at €120k+/year, and traditional agencies charge premium fees for playbooks that sit in Notion and never get implemented.
What This Includes
Build Phase
- Full GTM motion design — PLG and sales-led hybrid
- Channel mix and funnel stage definition
- Motion mapped to your team’s current capacity and stage
Retainer Phase
- Bi-weekly strategy and pipeline review calls
- Motion adjusted based on what’s actually converting
- Fractional GTM leadership running the motion month to month
How It Fits Into GTM·OS
Motion design is the blueprint that everything else in GTM·OS executes against — revenue infrastructure, outbound, and content all get built to serve this motion, not the other way around.
Who This Is For
This is built for B2B SaaS and tech companies between €1M and €30M ARR who’ve found product-market fit but don’t have a senior GTM leader owning strategy and execution end-to-end. You probably have a founding team doing sales, or a small early hire, but no one running go-to-market as a system. If you’re pre-PMF, this isn’t for you yet. If you already have a full in-house marketing team and a CMO, you likely don’t need it either.
The First 30–90 Days
We start with a GTM audit — your ICP, messaging, existing infrastructure, competitive landscape, and what’s actually blocking pipeline. That diagnosis shapes the motion we design in the Build Phase. From month 2 or 3, we shift into the Retainer Phase: running the motion, optimizing based on data, and reporting on pipeline — not vanity metrics.
FAQ
Do you replace the need for a Head of Growth?
For most clients, yes — for the first 9–12 months. GTM·OS gives you the strategic seniority, the execution team, and a running system from month one. When you’re ready to hire internally, we support the handover.
What if we’re PLG and sales-led at the same time?
That’s most of our clients. The motion design accounts for both, and defines where each one applies based on deal size and buyer behavior.
Ready to talk?
20 minutes. No pitch. Just diagnosis. If there’s a fit, we’ll tell you exactly which package makes sense for your stage.