Outbound & Pipeline
Outbound Sequences Built on Signals, Not Spray-and-Pray
Cold email built and tested as a system — triggered by real signals, not sent to every contact in a list.
The Problem
Outbound done wrong is a hustle: buy a list, write one sequence, blast it, wonder why deliverability and reply rates keep dropping. Outbound done right is a system — targeted, triggered, and tied to the rest of your GTM motion.
What This Includes
Build Phase
- Outbound email sequence built and tested against your ICP
- Deliverability setup — domain, inbox warming, sending infrastructure
- Multiple sequences for different segments at higher tiers
Retainer Phase
- Ongoing sequence optimization and reporting
- Signal-triggered sequences layered in as enrichment and intent data come online
- Monthly pipeline review to see what’s actually converting
How It Fits Into GTM·OS
Sequences here are triggered by enrichment and intent signals, not sent on a fixed schedule to a static list — and every reply and meeting booked flows back into reporting.
Who This Is For
This is built for B2B SaaS and tech companies between €1M and €30M ARR who’ve found product-market fit but don’t have a senior GTM leader owning strategy and execution end-to-end. You probably have a founding team doing sales, or a small early hire, but no one running go-to-market as a system. If you’re pre-PMF, this isn’t for you yet. If you already have a full in-house marketing team and a CMO, you likely don’t need it either.
The First 30–90 Days
We start with a GTM audit of your current outbound, if any, and your ICP. The first sequence gets built and tested inside the Build Phase — this is part of every SALTO package, including Signal. From month 2 or 3, we optimize it monthly in the Retainer Phase.
FAQ
How many emails are in a sequence?
It depends on your ICP and sales cycle — we test and adjust cadence rather than committing to a fixed number upfront.
What about deliverability and spam risk?
Deliverability setup — domain reputation, warming, sending volume — is part of the Build Phase, not an afterthought.
Ready to talk?
20 minutes. No pitch. Just diagnosis. If there’s a fit, we’ll tell you exactly which package makes sense for your stage.