Revenue Infrastructure
HubSpot Architecture Built for Pipeline, Not Just Contacts
CRM and RevOps infrastructure built by the same team that runs pipeline reviews on it every month — not handed off after setup.
The Problem
Strategy without infrastructure is just a document. Most HubSpot instances are set up once, half-configured, and left to rot — contacts everywhere, no real pipeline stages, no automation, and reporting that nobody trusts. You can’t run a repeatable GTM motion on top of that.
What This Includes
Build Phase
- HubSpot starter setup and pipeline configuration (or full config + automation workflows, depending on package)
- Deal stages, properties, and lifecycle mapped to your actual sales process
- Deduplication and data hygiene pass
Retainer Phase
- Ongoing pipeline hygiene and configuration updates
- Full RevOps architecture and deal flow design at higher tiers
- Board-ready reporting built directly on the CRM data
How It Fits Into GTM·OS
This is the infrastructure layer everything else runs on — outbound sequences, AI enrichment agents, and reporting all live inside the HubSpot architecture we build here. Get this wrong and every other layer inherits bad data.
Who This Is For
This is built for B2B SaaS and tech companies between €1M and €30M ARR who’ve found product-market fit but don’t have a senior GTM leader owning strategy and execution end-to-end. You probably have a founding team doing sales, or a small early hire, but no one running go-to-market as a system. If you’re pre-PMF, this isn’t for you yet. If you already have a full in-house marketing team and a CMO, you likely don’t need it either.
The First 30–90 Days
We start with a GTM audit — including a full look at your existing infrastructure. That diagnosis shapes the Build Phase, where CRM architecture gets set up or rebuilt. From month 2 or 3, we shift into the Retainer Phase: maintaining and expanding it as the motion runs.
FAQ
We already have HubSpot. Do we need to rebuild it?
Usually not from scratch — we audit what’s there first and rebuild only what’s actually broken or missing, like pipeline stages, automation, or reporting.
Do you work with CRMs other than HubSpot?
HubSpot is our default because it’s what most of our clients use, but the RevOps architecture principles apply regardless of platform — ask us on the call.
Ready to talk?
20 minutes. No pitch. Just diagnosis. If there’s a fit, we’ll tell you exactly which package makes sense for your stage.