Revenue Infrastructure
Automation Workflows That Replace Manual GTM Work
Automation built as part of one connected system — not point tools that don’t talk to each other.
The Problem
Your team is manually updating deal stages, manually following up on leads, manually pulling reports for the board. Every one of those is an automation waiting to happen, but most GTM teams don’t have anyone who knows how to orchestrate the tools into an actual system.
What This Includes
Build Phase
- HubSpot full configuration and automation workflows
- Lead routing, follow-up, and lifecycle automation
- Internal alerting for deals that need human attention
Retainer Phase
- Ongoing workflow maintenance and iteration
- New automations added as the motion evolves
- Integration with the AI agent stack for enrichment and personalization
How It Fits Into GTM·OS
Automation is the connective tissue between your CRM, AI agents, and outbound sequences — without it, those three layers exist but don’t actually talk to each other.
Who This Is For
This is built for B2B SaaS and tech companies between €1M and €30M ARR who’ve found product-market fit but don’t have a senior GTM leader owning strategy and execution end-to-end. You probably have a founding team doing sales, or a small early hire, but no one running go-to-market as a system. If you’re pre-PMF, this isn’t for you yet. If you already have a full in-house marketing team and a CMO, you likely don’t need it either.
The First 30–90 Days
We start with a GTM audit that maps every manual, repeatable task your team is doing today. That diagnosis shapes which workflows get built first in the Build Phase. From month 2 or 3, we maintain and expand them in the Retainer Phase as new bottlenecks show up.
FAQ
What if an automation breaks?
We own the stack we build for you, so maintenance is part of the Retainer Phase — automations break, tools change, and we fix it as part of the ongoing engagement, not a separate support ticket.
Will this replace people on our team?
It replaces manual, repetitive tasks — not judgment calls. The goal is your team spending time on decisions, not data entry.
Ready to talk?
20 minutes. No pitch. Just diagnosis. If there’s a fit, we’ll tell you exactly which package makes sense for your stage.