AI Agents & Automation
Hyper-Personalization at Scale — Built by Agents, Not Templates
Outbound that reads like it was written by a person who did the research — because an AI agent actually did.
The Problem
Most “personalized” outbound is a first-name token and a company-name merge field. Buyers can tell. Reply rates on generic sequences keep dropping because everyone’s using the same three templates with different logos.
What This Includes
Build Phase
- Personalization agent architecture built on enrichment and intent data
- Signal-to-message logic — what triggers what kind of personalization
- Testing against a sample of your ICP before full rollout
Retainer Phase
- AI agent stack for enrichment and personalization, maintained monthly
- Message variants refined against reply and meeting-booked rates
- Expanded to new channels as they prove out
How It Fits Into GTM·OS
Personalization here runs on the same data as lead enrichment and intent monitoring — it’s not a separate AI tool bolted onto your sequences, it’s the same signal layer writing the message.
Who This Is For
This is built for B2B SaaS and tech companies between €1M and €30M ARR who’ve found product-market fit but don’t have a senior GTM leader owning strategy and execution end-to-end. You probably have a founding team doing sales, or a small early hire, but no one running go-to-market as a system. If you’re pre-PMF, this isn’t for you yet. If you already have a full in-house marketing team and a CMO, you likely don’t need it either.
The First 30–90 Days
We start with a GTM audit of your current outbound and its performance. Personalization architecture typically enters the Retainer Phase once enrichment and CRM foundations are in place from the Build Phase.
FAQ
Does this replace human-written outbound entirely?
No — the agents draft using real signals, but message strategy and final QA stay human. This isn’t a “set it and forget it” spam engine.
How is this different from generic AI SDR tools?
Those tools personalize with whatever data you feed them. We architect the enrichment and intent layer first, so there’s actually something meaningful to personalize around.
Ready to talk?
20 minutes. No pitch. Just diagnosis. If there’s a fit, we’ll tell you exactly which package makes sense for your stage.