Outbound & Pipeline
LinkedIn Social Selling That Builds Pipeline, Not Just Followers
LinkedIn as a pipeline channel, wired into the same system as your email outbound — not a separate content calendar chasing likes.
The Problem
Everyone tells founders to “post more on LinkedIn.” Few connect that posting to an actual pipeline number. Engagement goes up, followers go up, and nobody can say whether any of it produced a deal.
What This Includes
Build Phase
- Social selling setup — profile positioning, content cadence, engagement targeting
- Connection and outreach strategy tied to your ICP
- Integration with your broader outbound sequencing
Retainer Phase
- Ongoing content and engagement execution
- Warm leads from LinkedIn routed into CRM and follow-up sequences
- Performance tracked against pipeline, not likes or followers
How It Fits Into GTM·OS
LinkedIn activity here feeds the same CRM and gets picked up by the same outbound orchestration as email — a warm reply on LinkedIn triggers the same follow-up logic as a reply to a cold email.
Who This Is For
This is built for B2B SaaS and tech companies between €1M and €30M ARR who’ve found product-market fit but don’t have a senior GTM leader owning strategy and execution end-to-end. You probably have a founding team doing sales, or a small early hire, but no one running go-to-market as a system. If you’re pre-PMF, this isn’t for you yet. If you already have a full in-house marketing team and a CMO, you likely don’t need it either.
The First 30–90 Days
We start with a GTM audit that includes your current LinkedIn presence and its relationship (or lack of one) to pipeline. Social selling setup typically enters the Build Phase from the Motion package upward, then runs continuously in the Retainer Phase.
FAQ
Do you write the posts, or does our team?
We handle strategy and can support execution, but founder-led content tends to perform best when the founder’s voice stays in it — we scope the exact split on the call.
How do you measure success here?
Pipeline generated from LinkedIn-sourced conversations, not follower count or post impressions.
Ready to talk?
20 minutes. No pitch. Just diagnosis. If there’s a fit, we’ll tell you exactly which package makes sense for your stage.