Outbound & Pipeline
One Outbound System Across Email, LinkedIn, and Signals
Every outbound channel coordinated through one system, so a prospect gets one coherent sequence of touches — not three disconnected teams reaching out separately.
The Problem
Most companies run email, LinkedIn, and paid as separate efforts with separate owners, separate targeting, and no shared view of who’s already been contacted. Prospects get hit from three directions with three different messages, or missed entirely.
What This Includes
Build Phase
- Multi-channel outbound sequencing across email, LinkedIn, and signals
- Paid coordination so retargeting supports, rather than duplicates, outbound
- Shared targeting and suppression logic across every channel
Retainer Phase
- Weekly strategic advisory and channel-mix optimization
- Sequencing adjusted based on which channel is actually converting per segment
- New channels added as they prove out
How It Fits Into GTM·OS
This page is the system that connects email and LinkedIn into one sequence, using the same intent signals to decide what happens next on each channel.
Who This Is For
This is built for B2B SaaS and tech companies between €1M and €30M ARR who’ve found product-market fit but don’t have a senior GTM leader owning strategy and execution end-to-end. You probably have a founding team doing sales, or a small early hire, but no one running go-to-market as a system. If you’re pre-PMF, this isn’t for you yet. If you already have a full in-house marketing team and a CMO, you likely don’t need it either.
The First 30–90 Days
We start with a GTM audit that maps every channel you’re currently using and how (or whether) they’re coordinated today. Full orchestration is part of the Velocity package’s Build Phase, once email and LinkedIn are already running individually.
FAQ
Do we need to already have email and LinkedIn outbound running?
Not necessarily — we can build all channels together, but orchestration adds the most value once at least one channel already has data to coordinate around.
Does “paid coordination” mean you run our ad campaigns?
It means retargeting and paid touches are sequenced with outbound, not run blind to it. Full paid ad management is scoped separately depending on your package.
Ready to talk?
20 minutes. No pitch. Just diagnosis. If there’s a fit, we’ll tell you exactly which package makes sense for your stage.